Jaipreet Dhillon | Contributor
Featured Image: Display of VISA 1010 students artistic pieces that convey a message through various mediums. | Courtesy of Jaipreet Dhillon
Are the materials we use to make an art piece as important as the message itself in the art? This is what Marshall McLuhan would’ve respectively agreed on. His concept of “The Medium is the Message” means that the way we transmit and receive messages is more important than the message itself. Despite his odd persona, these VISA 1010 students used his interesting concept of “The Medium is the Message” as the theme for their exhibit.
The Visual Art Fundamentals: Concept, Creativity and Production group exhibition conveys student messages whether it is through three dimensional displays or even the use of two dimensional images for portraits. One viewer, Harleen Sekhon, shared her opinion on this concept by stating, “It’s very interesting, various mediums were used and I had to really look carefully at each art piece to understand the message.”
Many interesting art pieces were on display at the exhibit. Several art pieces had boxes to slowly look into where an image would appear. These pieces evoked curiosity to the viewers as it is a change of pace for a person to look at artwork.
Another viewer, Maninder Banwait, stated, “This exhibit is actually really interesting. One art piece that I liked was related to the Queen from ‘Snow White’ where she looks at the wall and asks the mirror ‘who is the fairest of them all?’, the art piece was an image of that scene with a real mirror for the viewer to look at.” Banwait went on to say “The medium had the message that could mean that the person that looks at it is essentially ‘the fairest of them all’ where everyone is beautiful.”
These are just a few pieces that show how various mediums display a message. It truly evoked a person’s curiosity of art through the many formats presented in this exhibit.
Located in The Gales Gallery, Main Lobby, at Accolade West Building, Visual Art Fundamentals: Concept, Creativity and Production group exhibition displayed a “Medium with a Message” where the message is not only in the art itself but the mediums used to make these pieces.
